The top 20 social media apps play a critical role in the present age of technology. Social media is a computer-based technology that refers to the means of communication among people.
By social media, we can create or exchange information and ideas in virtual networks and communities. It is a digital technology that permits the sharing of ideas and information. Its main purpose is to connect people and facilitate communication globally.
Social Media Apps
Social media apps are online platforms that facilitate users to generate and share content and partake in social networking. Through these apps, users can make content such as text posts, and digital photos/videos.
Also, data generated at these apps through online interactions is considered the lifeblood of social media. In this modern era, everyone and everything is connected through these apps. These apps provide ease of communication across all over the world.
Top Social Media Apps
Some of the top social media apps are given below:
- YouTube
- TikTok
- X (Twitter)
- Snapchat
- Telegram
- Messenger
- Tumblr
- Twitch
- Quora
- Discord
- Douyin
Top 20 Social Media Apps
Nowadays, these apps are an essential part of the life of everyone because they play the role of bridge among people who want to share their activities and capabilities with others. Some of the detailed information about the social media apps is mentioned below:
1. Facebook
It is one of the 20 social media apps. Facebook is the top-rated social media platform. It is a social networking service which is available in almost 112 languages. It permits you to send messages and post status updates to keep in touch with friends and family. You can share various types of content such as photos, videos, and links on this platform.
It is an incorporated platform where people can share their likes and dislikes by liking and sharing their concentration posts and videos with people of interest. You can also promote your business and run ads for the advertisement of your business through this platform.
Also, this platform allows its users to share their thoughts and opinions through posts, videos, etc. This platform offers privacy tools to assist you limit who can see the things you share.
Key Features:
- Friends
- Groups
- Photos
- Group video calls
- Notifications
- Messages
- Comments
- News
- Messenger
- Pinned posts
- Likes
- Pages
- Story
Rating: 4.3
Installs: 5B+
How to install Facebook?
You can easily download Facebook on your devices by following these steps which are:
- First, open your Android Play Store
- Tap the search bar
- Type “Facebook” into the search bar
- Tap Facebook
- Tap install
- Tap accept if prompted
2. WhatsApp
It is a messaging app used by people in more than 180 countries. This is the largest communication platform and provides a constant and secure messaging experience. It provides a reliable platform for communication with their friends and family and connects people distantly. This app started as an alternative to SMS.
Nowadays, it also works as sending and receiving a range of media such as text, photos, videos, documents, locations, voice calls as well and video calls. This app was primarily used only for communication but with time, people started communicating with the business through WhatsApp.
It has various versions for business purposes such as for small businesses, it has built the WhatsApp Business app while for medium and large businesses, there is WhatsApp business API. Also, it provides top privacy and security to its users by keeping their communication encrypted so that users can only see the conversations in a way that not even WhatsApp has access to.
Key Features:
- Voice & video calls
- Voice messages
- Activity status
- Secure Messaging
- Read receipts
- Photos and video sharing
- Desktop version
- Documents sharing
- Private reply
- Delete sent messages
- Real-time location tracking
Rating: 4.3
Installs: 5B+
How to install WhatsApp on Android?
- Open the Google Play Store app
- Tap the search bar at the top
- Search WhatsApp in the Google Play
- Tap the install button
3. Instagram
It is one of the free and top 20 social media apps through which you can share photos, short stories, videos, and also live videos. This app started as a method for people to stay connected with their distant friends, followers, and family. It is a powerful advertising platform. This platform also allows promoting your products and business.
Instagram ads permit marketers to connect their target audiences with compelling and creative content visually. It permits its users to upload media that can be edited with filters. It can be managed by hash tags and be associated with a location through geographical tagging.
The users of Instagram can like, comment, and bookmark the posts of others as they like other social media platforms. This platform supports around about 32 languages including English, French, Korean, Japanese, and many more.
Key Features:
- Filters and editing options
- Hashtags
- Tagging
- Geo-tagging
- Story stickers & polls
- Reels
- Direct messaging
- Video and voice calling
- Live streaming
Rating: 4.0
Installs: 5B+
How to download Instagram?
- Open the Google Play Store
- Search for the word “Instagram” in the top bar of the app
- In the next step, tap the install button
- The Instagram application will be installed on your phone
4. YouTube
It is the biggest and most widespread video-based social media platform. It is a free video-sharing website through which you can watch online videos. On this platform, you can make and upload your videos. It consists of infinite content for its users. It is designed in such a way that it will begin showing you the video suggestions based on what you search.
Also, you can form your own YouTube channel where you can upload videos for subscribers to comment, like, and share. At this platform after gaining a certain number of subscribers, you can begin generating income when YouTube starts placing ads before your videos. After Google, it is known as the 2nd largest search engine.
You can use YouTube SEO if you want your brand to be on YouTube. You can make such videos that are liked by users and their content can be painting, educational, entertainment, cooking, exploration, and many more. To boost the followers on YouTube, you can upload excellent content, gain subscribers, and then advertise on YouTube.
Key Features:
- Audio/video file upload
- Live captioning
- Reporting/Analytics
- Social sharing
- Speech recognition
- Subtitles/closed captions
- Text overlay
- Time stamps
Rating: 4.1
Installs: 10B+
How can I download the YouTube app?
- Firstly, go to the Play Store
- Tap the search bar
- Type “YouTube” in the search bar
- Now, tap the install button
After following all these steps, the YouTube app will be installed on your phone.
5. TikTok
It is a social media platform for creating, sharing, and discovering short videos. This app is used as an outlet to express themselves through singing, dancing, comedy, etc. It permits users to make videos and share them in society. In recent years, it has been the most used application and brings the world under one application where they can share their activities. It is one of the 20 social media apps.
It offers distinctive opportunities for the business to connect with a younger demographic through creative and engaging content like the other social media platforms. Brand takeovers, hashtag challenges, and influencer collaborations are famous marketing strategies on this platform.
The algorithm of this app is designed to show content that is engaging and interesting to users despite the following or popularity of the creator. This platform is extensively used by celebrities around the world. This is a platform for people to show their hidden qualities to the world and earn income.
Key Features:
- Duet
- Filters & effects
- Hashtags
- Live
- Stitch
- Music
- Session recording
- Video editing
- Create videos
- Notifications
- Effects
- Video replies
- Privacy settings
Rating: 4.2
Installs: 1B+
How to install TikTok on my phone?
- Open the Google Play Store
- Tap “TikTok” in the search bar and tap search
- Click on install
- After installation, open the app
- After that, create an account on the TikTok
6. LinkedIn
It is a social networking platform for professionals. This platform is also used for business. You can search for jobs according to your abilities and talents through this platform. Also, you can reach out to the professionals in your field directly, make connections, and become a part of the discussion and groups of your interests.
This platform is available in almost 27 languages. This platform offers a free and basic membership to anyone who wants to create and continue a professional profile online. Also, this platform has strong networking capabilities that can enable your brand to connect with industry professionals, potential clients, and like-minded businesses.
These capabilities can assist your business in promoting meaningful relationships and partnerships. Furthermore, it provides a publishing platform that your business can use to share thought leadership articles and important content. You can create and share content that can position your company as an industry leader or authority by using this platform.
Key Features:
- Export connections
- View profiles discreetly
- Name Pronunciation
- LinkedIn Stories
- Save your searches
- Polls
- Company pages
- Featured posts
- Profile links
- AI feedbacks
- Merge accounts
- Creator mode
Rating: 4.5
Installs: 1B+
How can I install LinkedIn on my phone?
- Go to the Play Store App
- Tap “LinkedIn” in the search bar and tap search
- Follow the instructions to install the app
- After that, tap the blue button to install
7. X (Twitter)
It is a modern and one of the top 20 social media apps. It is a public platform where people can communicate and share their thoughts with their followers and friends. Politicians, public figures, and the public turn to social networks for real-time information and reactions to current ongoing events. The users of this platform post messages on a large scale of topics according to their interest level.
With this application, you can share short messages in the form of information which is known as tweets. This information is mostly related to politics, entertainment, news, and many more. Sometimes, it is also known as a micro-blogging platform because it has 280-character limitations for tweets.
This platform allows for networking and enables its users to connect with people all over the world. Many of the brands and businesses use this platform as a marketing tool to foster their products and services.
Key Features:
- Posts/Tweets
- Adding & following content
- Verified accounts
- Third-party applications
- Related headlines features
- Polls
- Integrated photo-sharing service
Rating: 3.8
Installs: 1B+
How to install Twitter?
- Firstly, open the Play Store app
- In the second step, write Twitter in the search bar in top
- Click Install
- After installation, click open
By following these steps, you can easily install Twitter on your device.
8. Pinterest
This social media platform is described as the visual discovery engine where people search for various ideas such as recipes, home, style, inspiration, and many more. You will always find ideas to spark inspiration with billions of pins on Pinterest. Also, this platform is like a tool that assists people in starting new projects.
This is the 3rd biggest social network in the U.S. The inventors behind this platform summed up the service as a “catalog of ideas” that inspires users to go out and do that thing. It consists of pins and boards where the pin is an image that has been linked from a website while the boards are collections of pins dedicated to a theme.
Also, it is a powerful marketing tool that can assist us in our business and can improve brand awareness. This platform differentiates itself from Twitter and Facebook by defining itself as a tool for planning future projects.
Key Features:
- Boards
- Pins
- Discovery
- Group boards
- Duplicate pin notification
- Cinematic pins
- Analytics
- Smart feed
- Visual search
Rating: 4.5
Installs: 1B+
How to install Pinterest on my phone?
- First, go to the Play Store
- Type “Pinterest” in the search bar
- Click search
- Finally, click on install
9. Snapchat
It is the best social media platform among the young adults. It is an immediate messaging app where users can share pictures and messages. This is a platform that empowers people to express themselves and learn about the world. It is the easiest and fastest way to communicate the full range of human emotions with your friends with no pressure.
This is a platform through which you can also share videos with friends and family. This app is used for making multi-media messages known as snaps which can comprise a photo or a short video.
These photos or videos can be edited to include filters, effects, text captions, and many more. This app offers a range of advantages such as genuine communication and creative tools. Also, it has some drawbacks such as privacy concerns and addictive tendencies.
Key Features:
- Snap
- Stories
- Custom stories
- Snapstreak
- Filter
- Lenses
- Geo-filter
- Snapcode
Rating: 4.1
Installs: 1B+
How to install Snapchat?
- Open up the Play Store on your mobile device
- In the search box, type “Snapchat” and tap the logo when it appears
- Tap install to start downloading Snapchat
- Tap accept to permit the app to access your camera and other aspects of your device Snapchat needs to function
- Tap Open to launch the app
10. Reddit
It is a social news website where content is collected socially and promoted through voting. This is a website where users can share links or text posts for others to observe. These posts can be from pictures and videos to news and discussion threads. It has become the most popular website internationally.
This app has provided a platform for the latest news and trends. Reddit is the best place to get significant value from tech tips to interesting topics. On this platform, you can submit questions, links, and images discuss them, and vote for them. Here, you can submit your content and vote for them.
The content moves up or down based on voting volume subject to subreddits that represent your areas of interest. Also, you can find content ideas and do advertising on this platform.
Key Features:
- Users post share and discuss
- Chat with communities
- Interact with blogs
- Get insights and rich updates
- Discover news, viral videos, jokes, etc
Rating: 3.3
Installs: 100M+
How can I install Reddit on my phone?
- Open the Play Store
- Write “Reddit” in the search bar and tap search
- Tap install
11. Telegram
It is a cloud-based, cross-platform, and encrypted instant messaging service. This app has more capability and enhanced encryption than WhatsApp.
This app allows you to send or receive messages and photos to your friends and family. Through this app, you can make groups for almost 200,000 people or channels for broadcasting to infinite contacts or audiences.
This app is designed so that the content you share is private, safe, and encrypted allowing you to have secret chats and for the messages you send or receive. It uses a range of privacy technologies including encryption to make your communication secure.
Also, this app uses cloud technology to accumulate data and synchronize accounts across many devices. It supports file types that are 1.5GB or less and places no limits on the quantity of content being sent.
Key Features:
- Secret chats
- Edit sent messages
- Find people nearby
- Chat folders
- Encrypted
- Telegram bots
- Live location
- Auto-delete messages
- Silent messages
- Lock chats
- Channels
- Security
- Voice chats
Rating: 3.6
Installs: 1B+
How to install Telegram?
- Open the Google Play Store App
- Type “Telegram” in the search bar and search
- Tap on the Telegram application to download
12. WeChat
It is the Chinese instant messaging and mobile payment app developed by Tencent. This app is known as one of the top 20 social media apps and provides text messaging, broadcast messaging, video conferencing, video games, mobile payment, sharing of photographs and videos, location sharing, and many more.
It stands as a multi-functional super-app that offers a wide range of features that facilitate businesses to connect, engage, and handle customers faultlessly. Through the WeChat Official Account platform, your business can establish an official presence providing a center for brand promotion, customer service, and e-commerce.
Furthermore, this app has strong CRM tools that can facilitate your business to gather user data, perform targeted marketing campaigns, and evaluate customer behavior, facilitating personalized and effective communication strategies. This app is used in China as an alternative to Facebook and Twitter.
Key Features:
- Pay bills
- Scan
- Stickers
- Chat alert
- Mobile payment
- Messaging
- QR codes
- Mini programs
- WeChat moments
- Messaging & voice calls
Rating: 3.1
Installs: 100M+
How can I install WeChat on my phone?
- Open the Play Store App
- Search “WeChat” by typing it in the search bar
- Tap on install and the app will install on the device
13. Messenger
It is a mobile messaging app. It is used to send messages and exchange photos, videos, stickers, and many more. Also, it supports audio and video calls. This app has the option of seeing the last active status of your friends so you can message them when they are free.
This app is considered one of the top 20 social media apps and is used not only for communication or staying connected with the family but it is also used for business purposes. Through this app, you can form Messenger Rooms for video calls, host group chats, and share multimedia content to connect with customers.
Another aspect that keeps Messenger on the list of top social media platforms is its incorporation with Facebook Pages which permits businesses to manage inquiries flawlessly and maintain a constant brand voice across communication channels.
Key Features:
- Location sharing
- File sharing
- Group messaging
- Replies
- Instant messaging
- Send money
- Ignore messages
- Calls
- Dark mode
- Custom emoji reactions
- Voice messaging
- Mute notifications
- History
- Chat colors
Rating: 4.2
Installs: 5B+
How can I download the Messenger app on my phone?
- Open the Google Play Store
- Search for Messenger
- Select the “Messenger” from the results
- Tap install
- Wait for the app to download
- Launch the Messenger app
- Login with your Facebook account
14. Tumblr
It is a free micro-blogging social networking app where users can blog about their ideas and interests through text, photos, quotes, links, videos, and many more. It is a vibrant resourceful space where writers publish blogs as well as videos and audio content.
This is one of the top 20 social media apps and hosts millions of blogs which include a range of content such as fan fiction, memes, advice, etc. Usually, this app is used to bring people of similar interests together. It is used to share content with friends and followers.
This app offers young people a place to find out and explore new interests or topics. Also, it brings blogging and social media together to provide youth with a way to get real-time feedback on what they post. Like this, it fosters a community around common interests.
Key Features:
- Dashboard
- Queue
- Tags
- HTML Editing
- Custom domains
Rating: 4.0
Installs: 100M+
How can I install this app?
- Open the Google Play Store on your device
- Search for a Tumblr app
- Then press the install button
- Now, you can start using Tumblr
15. QQ
QQ is a top Chinese instantaneous messaging and one of the 20 social media apps but it does so much more. Through this app, users can modify their avatars, watch movies, interact with other users in online games, stream music, shop, blog, and even make payments. This app does not need a cell phone number.
This app provides businesses the chance to make official accounts like the other social media platforms. These accounts can share updates, and promotional content, and engage followers through articles and multi-media content.
Also, this app provides advertising options that permit businesses to promote their products or services on a large scale. Moreover, businesses can incorporate e-commerce functionalities within QQ which permits users to shop directly through the platform. This feature enables companies to show and sell products to a large user base.
Key Features:
- Text
- Voice chat
- Video call
- File sharing
- Gaming Platform
Rating: 1.7
Installs: 10M+
How can I download QQ?
- Open the Google Play Store
- Tap on the search bar and look for “QQ” app
- Select Install to download this app on your device
16. Twitch
It is a video-streaming platform for the gamers. It offers a fun and social method to look at people playing games. Through this app, gamers who transmit their matches play their desired titles while providing a running commentary on the action. It offers video game content.
Users can make a channel and interrelate with their audience through chat. Also, it is known as one of the top 20 social media apps. This app has become a central hub for the gaming and e-sports communities. It is a house for several contents from gaming to creative categories such as music, art, food & drink etc.
It permits you to reach a much wider audience who are interested in live video streaming. The Twitch streamers can promote themselves, their skills, or other projects. This app provides unique opportunities for businesses to offer exclusive content such as behind-the-scenes footage, product demonstrations, and many more.
Key Features:
- Audience tools
- Live rewind
- Live chat
- Pause
Rating: 4.1
Installs: 100M+
How to install Twitch?
- Open Play Store
- Enter the “Twitch” into a search engine
- Click on the loupe button
- Tap on the install button
- After the installation process, tap on the open button to start using this app
17. Quora
It is a question and answer platform where users seek and share information. It facilitates knowledge exchange on various topics. With the help of this platform, users can ask questions on an extensive range of topics and get answers from society. After that, the answers are then voted on by the community with the most useful and informative answers rising to the top.
Also, it is used as a platform for sharing knowledge and learning. It is a place to achieve and share knowledge. This platform empowers people to share and grow the knowledge in the world.
Overall, this is such an app where you can expand and share knowledge all that you have to keep in mind is that the knowledge you are consuming and sharing is coming from genuine sources. This app is also used for business purposes. Also, it has an ad platform where you can advertise your business or brand.
Key Features:
- Ask questions and get answers from experts
- Share knowledge on topics of your expertise
- Connect to life coaches by messaging them
- Follow the content of your interests
Rating: 4.4
Installs: 50M+
How can I install this app?
- Go to the Play Store
- Search “Quora” in the Search Bar
- Click on install
18. Discord
It is an immediate messaging social platform that permits communication through voice & video calls, text messaging, and many more. It is a free communication app used by millions of people to talk. This app is recognized as a communication platform for gamers which has extended into a multi-purpose community-building tool.
It is one of the top 20 social media apps and works as a platform for customer support permitting businesses to offer real-time support and connect with users on a more personal level. Businesses can influence by creating dedicated servers associated with their industry or place to promote engagement and community between their target audiences.
Also, they can host discussions, share precious insights, and arrange events such as webinars or Q&A sessions. They can offer exclusive content or perks to members of their Discord community.
Key Features:
- Video
- Bots
- Channels
- Screen sharing
- File sharing
- Custom role permissions
- Discord channel ideas
- Customization
- Integrations
- Custom emojis
- Control notifications
- Video backgrounds
Rating: 4.1
Installs: 100M+
How can I install the Discord app on my phone?
- Open the Play Store or App Store
- Type “Discord” on the search bar and tap search
- Click on install
19. Douyin
It is the most downloaded video-sharing platform in China which provides light-hearted content to its 400 million daily viewers. Douyin (抖音 “shaking sound” in Chinese) is a necessary app for any advanced Chinese. It permits you to immediately create, edit, and share short videos with friends.
This app allows users to post and send photos, livestream videos, and many more. The advertising options in this app permit brands to share great content instantaneously without needing to build a following.
Also, it gives brands a deep e-commerce toolset that improves product exposure for those looking to grow in China. This platform is famous for its entertaining content, particularly in areas like cosmetics, fashion, luxury goods, and food. Creators on this platform use diverse ways to work together such as making short videos and doing live streams.
Key Features:
- Music
- Sound effects
- Filters
Rating: 3.1
Installs: 500K+
How to install Douyin?
- Open the App Store
- Search for Douyin
- Install the Douyin
- After installation, open the Douyin app
- Follow the instructions to create an account
20. Weibo
It is the largest micro-blogging social media platform in China. People use this platform to connect with friends, find news and information from truthful sources, research brands, share experiences, and check out reviews. Also, it is one of the top 20 social media apps.
Usually, it is considered easier to broadcast messages to the audience on this app as compared to WeChat. This app is well-known among people for fun and networking purposes. Also, it can act as a great tool for marketing activities in businesses.
The benefits of a marketing strategy are infinite. Companies can use this app to build targeted customer databases, develop a strong brand image, collect valuable consumer feedback, and eventually drive sales. Also, this app offers powerful advertising tools to maximize your reach.
Key Features:
- 140 characters limit per post
- Posting images
- Instant messaging
- Following people & official accounts.
- Weibo stories
- Use (location-based) hashtags
- Trending topics
Rating: 3.2
Installs: 10M+
How can I install this app on my phone?
- Open the Google Play Store app
- Search “Weibo” in the search bar
- Then, click on the install button
Conclusion
In conclusion, the influence of social media on society is irrefutable. Social media is an influential tool for any association. It can enhance visibility and build relationships. It has revolutionized our way of talking, sharing information, and connecting with others. Also, it encourages students to learn and grow.
FAQs (Frequently Asked Questions)
Q 1: Mention the frequently used social media platforms.
Ans: The mostly used social media apps are:
- YouTube
Q 2: Which of the apps is considered the king in social media?
Ans: Facebook is considered the king of the social media.
Q 3: Which of the social media apps are growing faster these days?
Ans: These social media apps are:
- TikTok
- Snapchat
Q 4: Mention the name of the first social media platform.
Ans: SixDegrees.com is the first social media platform.
Q 5: Mention some of the advantages of using social media.
Ans: There are many advantages of using social media in which some of these are:
- Connectivity
- Education
- Information & updates
- Awareness
- Share anything with others
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