Marketing (noun)
Definition
The process of promoting, advertising, and selling products or services to customers. Marketing involves market research, product development, pricing, distribution, and communication strategies to meet customer needs and achieve business objectives.
Etymology
The term marketing has its origins in the Latin word mercatus, which means marketplace. It evolved from the Old French term merchand, which referred to buying and selling.
Synonyms
- Advertising
- Promotion
- Sales
- Branding
- Publicity
- Campaigning
- Merchandising
- Selling
- Commercialization
- Communication
Antonyms
- Non-promotion
- Inactivity
- Unselling
- Neglect
- Disregard
Example
The new marketing campaign used social media influencers to create a buzz around the product launch, resulting in a significant increase in sales.
FAQs (Frequently Asked Questions)
What is the difference between marketing and advertising?
While marketing involves a broader set of activities, including market research, product development, pricing, and distribution, advertising is a specific component of marketing that focuses on promoting products or services through various media channels.
What are the Four Ps in marketing?
- Price
-
- : The amount customers pa
y for the
- product.
- Place: The distribution channels and locations where the product is available.
- Promotion: The communication strategies used to promote and advertise the product.
What is the purpose of branding in marketing?
Branding is a crucial aspect of marketing that involves creating a unique identity for a product or company. A strong brand image can enhance customer loyalty, differentiate a product from competitors, and influence consumers’ perceptions and purchase decisions.</p>
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